Imagine this: you’re wandering around the convention center floor and you’re looking for new ideas for the year. You go through aisle after aisle, product after product, scan after scan, and you’re left wondering when inspiration will strike.
Then, BAM! When you turn the corner, you see an oasis of fun, colorful products and all of a sudden, the gears start to turn. Welcome to Terry Town!
The one-and-only beach towel can be considered the promo industry’s most elusive and coveted product. Yes, we all know what a beach towel is, but the real question lies in how can you turn a beach towel into a money-making machine?
When used as a promotional product, a beach towel can be multi-faceted in that you’ve got an impressive area for a logo to be seen, and you know that the towel will be used endlessly due to…well being a towel!
Beaches, lakes, and anything that involves water will always require a towel by your side. You can even keep them in random places around the house, garage, or car. The possibilities are endless!
According to our good friends at SAGE, approximately 6 out of 10 people keep their promo products for up to two years after receiving them, ensuring that the towels you sell will be thoroughly used.
So, let’s say that you place your first beach towel order of 36 pieces. You get to the event, the attendees are slowly making their way to get their freebies, and everything is going smoothly. When each attendee grabs a towel, let’s assume that half of them will go to the beach that upcoming summer.
If there’s about 200 other people at the beach the days that our group of 18 attendees go, that’s a possible 3,600 impressions that will occur simply by looking and seeing a single beach towel.
Of those 3,600 impressions, about 2% may decide to take action towards gathering more information about the logo that was branded on the beach towel. It could be a simple google search, a possible telephone call, or even a conversation among friends about how their weekend was. That’s a potential of 72 new customers who would be interested in the product or service that your clients are offering.
So, the next time you find yourself needing a beach towel, remember the impact this 30” x 60” portable billboard can have. In today’s promotional product world, the real product winners will be ones that have the most use from those who receive the item. Always keep in mind: exposure and longevity are key for a successful promotion.
