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  • Michael Del Bucchia

5 Must-Sell Item Ideas for Spring 2019


Talk about exposure! This is an item that basically ends up anywhere and everywhere…in the park, at soccer practice, at Concerts in the Park, at music and art festivals, at the beach, at company picnics…your clients’ logo or image beaming off the surface for all to see and all to inquire “who is that company on your blanket? What do they do? What do they sell?”.

Talk about quality! The top surface is the softest of soft, the imprint the clearest of clear. The underside of the blanket is a water repellent surface that doubles as sand and dirt repellent as nothing sticks to the unique and proprietary material. This blanket can be washed, over and over and over again, and never lose its’ quality feel.

Since this is a ‘family/personal’ item, the potential audience is massive. Think of this item when selling for company picnics, employee gifts for appreciation and milestones, VIP gift for music/art festival attendees, client gifts at trade show events, mid-year thank you gifts, branding item for Company Stores, sports-related markets and the list goes on and on…and the exposure goes on and on.

Still the most “wow” item concept in our product line. We hear the comments of awe and surprise at shows and in sales calls every day. Just one touch and you become a fan of the exclusive Terry Town Subli-Plush towels. Just one look at the color and clarity of the imprint and you can’t believe your eyes.

“Are they absorbent?”, is the question of concern we hear the most, and our answer is “yes! and then some…” What do we mean? The top surface is “Smush” (smooth and plush J). It is designed to give a ‘blankety’ comfort at the beach or pool and it DOES absorb. But will it dry? Kind of…but the top surface isn’t designed to dry…that is why we created a plush, mostly-cotton loop terry underside that dries like the high quality towel it is.

We are in the heart of beach towel season so towels as gifts and promotions work! They will likely get used soon or immediately. Yet with our Subli-Plush beach towels you don’t need to wait for that towel request or towel event. Not only are these towels great Brand Communicators, but they are great Business Storytellers. How many of you have clients whose businesses are unknown to the general public? What a great way to SHOW the public, through sublimated imagery, what it is that they really do, or what it is that they really sell, or what industry they service, or what building they just designed?

Hmmm….we’re recommending a mostly indoor/home-entertainment item for Spring Selling Season? This is the time of year when we all start to have people over. It is the time of year when craft breweries, micro distilleries and food-related industries come alive and need giveaways and/or gift shop items for consumers. It is when Real Estate begins to excel and there are house-warming gift opportunities. Daylight savings time has ‘sprung forward’ and the extended daylight inspires more persons head to some of the local pubs/bars/eateries after work. It is the time of year when travel-related services or properties want to promote their offerings and book travel. Trips to wine countries increase as do the need for tabletop advertisers and gift shop takeaways. Shall we go on?

Our bar mats are available in two sizes and at two promotionally friendly price points.

The rubberized nitrile lining insures great durability. The items roll up like a scroll so are easy to distribute at events and easy to take away from events. The top sublimated surface is absorbent to insure that it will last through the night. This kind of advertising is ‘money’ for any client who wants repeated exposure at times when the potential consumer is most relaxed and locations where their mind is clear.

Now that large winter coats are not available to camouflage our actual shapes and sizes, it is that time of the year when we push ourselves outside and into the fitness mix. Yet as we sometimes find out, all that sitting down in the winter-time has put us out of shape, and our lower backs might become a little tighter than usual when walking, running or lifting.

The NEW Terry Town fitness belt is a diverse promotional solution, with exceptional imprint area and highest quality materials. The “billboard” on the back is padded, made of quality fitness-neoprene. The belt has lots of elastic to accommodate those who are either thick or thin and features a super-strong hook n’ loop closure.

Are your clients looking for that ideal health/wellness item for their employees where they can show off their brand? Perhaps they are sponsoring a team in a walkathon or 5K run…while envious spectators state ‘who are all those people with that same colorful logo on the back of that fitness belt?’ Running clubs, walking clubs, biking clubs, triathalon clubs, all candidates for this unique item. Do you have any clients in the medical field? Rehab centers, post-surgical centers, massage centers, senior centers…those logos would look great on the back of the fitness belt, and with the sublimation they could even print a picture of their facility. Last and definitely not least…just think about the potential uses in businesses related to the fitness industry? Need we say more? OK we’ll say more…how about Golf industry? This fitness belt could sure come in handy on that ‘back-9’ when normal players start to stiffen up and those balls start to hook and slice. Tennis anyone?

What IS a Peshtemal? Look it up in the e-dictionary and it replies “no results found”. That is because it is not just a word, it is a precious towel concept. Dating back hundreds of years, the peshtemal is a traditional Turkish towel originally used in baths as a privacy piece. In addition to being highly absorbent, peshtemals dry faster than thicker towels.

Time and trends have moved the peshtemals out of the bath houses and spas, and into the great wide-open of poolsides and beaches. Suffice to say they are ‘in Vogue’.

Time and trends have also created something not so positive …a world where not all peshtemals are created equal in quality. Just because it looks like a peshtemal doesn’t mean it acts like a true Turkish peshtemal. That is NOT the case at Terry Town. When compared on the universal softness and comfort meter, our peshtemals are second to none. Since most requests for peshtemals are for the more sophisticated client and end-user, you better make sure you are selling them the real thing.

So why have peshtemals begun to become so popular for our industry? We call it the “when in Rome” syndrome. So many off-site corporate events take place at 4-5 star urban and/or resort-style properties in sun-drenched destinations where peshtemals have been a mainstay for an extended period of time. Your invitees and employees will feel right at home with their peshtemal, whereas they might feel out of place with a thicker and rectangular traditional towel. It enhances their experience and gives fond memory to the event where the towels were distributed. Whether it be given at a hotel check-in, a cruise ship, a country club, a spa, a restaurant, a ballroom…the peshtemal can only impress.

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