When it comes to selecting the perfect promotional product for your clients, lots of factors are taken into play: time of year, theme or occasion, and even the weather are all variables to consider.
But the first thought that jumps into any distributor's head will be the logo.
How will the logo look? Will it be visible? Legible? Will it make enough of an impact for recipients to remember it?
After all, it's the logo that will be taking the center stage, right?
When you walk the aisles of any trade show, your eyes catch products small enough to be placed on desks or large enough to be carried in your car. However, at the end of the day, it's the brand and the message that will be the purpose of your sales pitch.
For smaller items, sometimes all you have is a smidgen worth of imprint area to get that message across. And when that is the case, the only message is the logo itself.
But what if you're working with a gargantuan amount of space?? Do you blow that logo up to the max imprint size? Step and repeat all across the item so that you drill that logo into everyone's heads??
HECK NO
One of the things that distributors and end users may face an uphill battle with is working with a ginormous imprint area on an item.
Products that can be decorated in full color via dye sublimation can offer unique promotions that can say much more than just a company or brand name.
When looking to fill those empty spaces on your blank canvas, take some time to research and get to know your clientele apart from their logo.
What does their brand stand for? How are they making an impact in their customer's lives?
Start thinking outside the realm of traditional products where we are limited to a single color. Dazzle them with dreamy landscapes or high-res images that will hit their social media feeds instantly.
What clients are wanting to see nowadays are products that will create lasting memories far past the point of receiving it; a phrase we like to call "continuous exposure".
I mean, just look at that photo of Paris; it makes you want to pack up your bags and leave all your responsibilities to the side.
And the best part? The logo is not the center of attention.
Memorable keepsakes such as towels or blankets should be seen as vehicles to translate brand messages into memories.
To some eyes, they can even be seen as art pieces that will make the perfect addition to any home.
That's the beauty of a well-constructed promotional product: it has the ability to associate feelings with brands - an asset no other form of advertising can offer.
So on your next sales pitch, be sure to throw them more than just their logo plastered on a product. Get creative and offer solutions with ideas that will fascinate and have you leaving the boardroom a winner.
Great items to say it with color:
