How Blankets Make the Perfect Gift
What does it take to become a blanket expert? Do you need an undergrad degree in garments or a master's degree in blanketology? Fear not! Our crash course in textile terminology will get you up to speed and turn you into a certified blanket professional. Read on below and gain insider knowledge from our very own panel of blanket scholars.
Let's begin our course with the age old question:
Why a Blanket?
A blanket is the all-around, perfect type of gift that you can give to someone. Blanket
connoisseur Michael Del Bucchia explains that in some Native American cultures,
blanket gifting is seen as a sign of respect, admiration, and honor for the recipient. “A
blanket is not a ‘thing’, a good blanket can become a companion, a protector, a true
unifier. For those companies who give the gift of a blanket, the ROI is astounding and
has no peer in the gift giving industry.”
With blankets being a powerfully significant item, you’ve also got to take into account
how easy it makes the gift giving process.
You’re not going to be asking for shirt sizes or worrying if it’s gender neutral or not.
They’re unisex and they boast a one-size fits- all mentality, which makes your decision
making a lot easier.
How can Blankets Cause a Big Impact Compared to Other Items?
My experience with blankets dates far back to my younger years, where we used to have this tapestry woven blanket that would only appear during the holidays. It was woven
in colors of red and white and adorned with trees, horses, and intricate designs
that indicated the holidays were here. The blanket was just perfect: it had the perfect
weight and would keep me warm on the coldest of Southern California winters.
Blankets have the amazing ability to do just that: take you to your childhood and bring
back the nostalgia of being a kid again. Blanket virtuoso Aaron Bradley weighs in
on his favorite blanket choice for 2021: “My favorite blanket to present in meetings is
the DP1801 Sublimated Quilted Blanket right now. Everyone loves the uniqueness
of the blanket and the full color aspect. I think it brings everyone back to when they
were a kid, when quilted blankets were more prevalent. Anytime you can take someone
back to their childhood, when everything was care free, is a good thing.”
Blankets can draw emotional attachment towards themselves. They’re the type of
gift that exudes confidence from the giver and can wow the recipient almost instantly.
You’re not only gifting a quality crafted keepsake, but you’re gifting them
memories that will last a lifetime. From movie marathons on the couch to curling up
while there’s a winter storm raging outside, blankets offer the warmth and coziness that
all of us look for at the end of a long day.
How Can a Brand Maximize ROI When Gifting Blankets
Humans have a tendency to gravitate towards quality products. We like to have
the best possible item for any possible situation. Blankets are no different. A well-crafted, retail-quality blanket can be used in many different occasions.
Blanket guru Livier Gomez likes having a blanket for warm and cozy nights, as well as a blanket for spontaneous picnics around town. So, when you partner your brand with a product that can be used in so many different ways, the exposure is limitless!
Since blankets are not your average promotional product, you don’t need to sell
a bunch to create a big impact. What you should aim for is higher quality, rather than
higher quantities.
When a product is crafted with the highest quality standards, you know that it won’t
simply be tossed to the side. And when your clients will be using their blankets over and
over again, that type of ROI is priceless.
When Should I Start to Plan my Holiday Gifting?
Bob Heintz, blanket aficionado, thinks you should have started yesterday!
The blanket season has already begun, and according to him, the sooner you start your
holiday gift planning, the sooner you can kick your feet up at the end of the year.
With an uncertain global supply chain looming over our heads, it’s best to start
early and lock in the products you need for the clients that want them.
Whether your client is looking to treat their top performers to end of year appreciation
gifts, or the auto dealer down the road is offering a car blanket with every sale, there’s
really no limit as to where a blanket can work its magic.
As you go forth into the holiday selling season, we know you’ll be at ease as you
now join the ranks of other certified blanket masters worldwide. It’s now time to take
what you’ve learned and apply it to the real world.
So go forth, graduates! May your gifting be merry and your holidays even happier!
